This project covered the speculative brief of a re-brand for Quest Gaming Lounge into a fun, competitive, inclusive and community driven visual brand through motion design and style guides.
Its target audience is all gamers, esports enthusiasts and social gamers. As well as this, there was a need to provide a modular design in which the company could implement the designs easily and effectively throughout different events and uses.
I played around with three different concepts, retro-space, fantasy/medieval and cloud/sky themes. I ultimately went with the sky theme as it fit the requirements of the brief the most.
I started playing around and doing some motion tests.
Assets
Style Guides
motion style guide and mockup
