The goal of this motion design was to engage and inform both adult and younger audiences within the Australian museum.
The potoroo, an endangered species was the perfect animal to highlight the impacts of human intervention in native habitats.
Consequently the objective was to present a fun and visually engaging motion work that was able to spread the awareness of the Potoroo. Ideally leaving the audience wanting to do their own research into the importance of this species.
Storyboarding
Style frames
are personally one of the funnest parts of the creative process. This is where the real look and feel of the project starts to take shape. however i still make minor changes here and there as the animation will ultimately affect the final look.
Animation
I wanted to depict the nocturnal nature of the potoroo, using blue monochromatic colours to achieve that.
Put emphasis of visual representation and metaphor to push key information.
